FREE TRAINING
Growing Your Medi-Cal Doula Practice to Consistent
$5–10k Months
You don't have to choose between serving families deeply and making a sustainable living.
August 6th at 4 PM PST
For many doulas, we’ve been taught that this role is meant to be a sacrifice. That we will be sleep deprived, miss all of the important moments in our own life, and barely scrape by. Because that’s service, right?
The legacy I want to leave is that it can be SO different. And, now with insurance covering doulas in a higher capacity, consistency is much more achievable. When I first began accepting insurance, I had 10 new clients for the year in my first couple weeks. And yet I still see many doulas capping at around 1-4k/mo, so I dove deep into understanding why and creating roadmaps to get them out of the martyrdom rut.
You became a doula because you wanted to support families-not spend your days trying to figure out billing, paperwork, documentation, referrals, and where your next client is coming from.
When doulas are financially supported, they stay in the profession longer. Families receive better continuity of care. Communities retain experienced birth workers. Sustainable businesses create sustainable birth care.
You're credentialed (or almost there)... but now you may be wondering:
• How do I consistently find enough clients to fill my caseload?
• How do I help families actually utilize all the visits (I see most doulas only using around 50%)?
• How do I stay organized when every client is at a different stage of pregnancy or postpartum?
• Is paying 17% of every claim to a billing company really sustainable? (The truth, no… when you’re at 10k/mo that’s $20,000 a year of an expense).
• What does it actually take to build a practice that's booked months in advance? To be able to turn the faucet on whenever I need and book in 5 new clients in a week or two?
Getting credentialed is the first step.
Building a thriving practice is the next one.
Inside this live training, I'll walk you through what it takes to get there and what I used to build a heart-led, sustainable Medi-Cal doula practice-one that allows you to support families deeply while creating consistent monthly income.
This is interactive, live, and you’re encouraged to join us in real-time. They were also be a chance to connect 1:1 on a call before and after to get to know your business. Because I want this to be personal and actually helpful to where you all are at.
What You'll Learn:
Consistent Client Flow
The different layers of creating consistent inquiries and the difference between client attraction sources you own and that are inconsistent. I’ll also show you how ads could be the next level for you, and how they filled 50% of my roster last year (and brought me 10 clients in my first month).
Client Visit Utilization
Learn why some doulas are only using 50% of the visits, while others use nearly 100% with their clients. If you have a few clients a month, this could be the difference between a $50k business and a 6-figure business.
What sets you apart from
other doulas
Your messaging and presentation of your business will make a huge difference in how full your practice is, and if you’re attracting your ideal clients.
Sustainable Systems
When you have a couple of clients, you can get away with having no systems. But when you have 20 on your roster at a time in different stages of pregnancy and postpartum, systems are the only way to reclaim your time and sanity.
Stabilizing Capacity & Creating your Ideal Business Plan
Get clear on how many people you can support, where you’d like them to come from, how much money you can reclaim from unpaid claims, or from paying out 17% to other companies, and what it takes to support your nervous system so that holding $5-10k/mo worth of clients feels easeful and not like a stretch.
Imagine if…
Instead of wondering where your next client is coming from...
You had a steady flow of inquiries - and they moved through an eloquent intake process and booked right on your calendar.
Instead of forgetting to follow up with someone...
You had systems that kept everything organized.
Instead of hoping families scheduled all of their covered visits...
You knew how to educate them in a way that increased utilization while genuinely improving their care.
Instead of wondering if you'll make enough next month...
You knew exactly what part of your practice needed your attention.
That's the kind of business we're building.
This Training Is For You If...
✓ You are a Doula in CA, or a Lactation Educator or Consultant that wants to also provide postpartum doula care and bill for lactation support
✓ You're already approved with Medi-Cal or you're in the credentialing process and want to hit the ground running once approved
✓ You're getting clients but want more consistency or not yet getting clients
✓ You're busy but feeling behind or overwhelmed, and yet still not making enough
✓ You want a business that supports your life-not one that constantly depends on hustle
About Your Host
Hi, I'm Kendall Frey.
I'm a Medi-Cal doula, holistic practitioner, 6-figure business owner, and mentor who is passionate about helping doulas build practices that are both financially sustainable and deeply supportive of their lives.
When Medi-Cal began covering doula services, I brought the same systems-based approach I'd used in my wellness practice into my doula business-and within the first few weeks, I was supporting 10 Medi-Cal clients.
What I later realized was that this wasn't the norm.
Many talented doulas were struggling to find clients, navigate systems, utilize visits, and create consistent income, despite doing incredible work.
Alongside my work as a practitioner, I spent more than five years with a multi-million-dollar business coaching company, helping practitioners grow their businesses through strategy, systems, and implementation.
Today, I bring together both real-world Medi-Cal doula experience and proven business strategy to help doulas build practices with steady referrals, strong utilization, reliable revenue, and the freedom to focus on serving their clients well.
That's what I'll be sharing with you inside this workshop.
One Small Leak Can Mean the Difference of Thousands…
Many doulas assume they simply need more clients.
Sometimes they do.
But I've also seen doulas lose thousands each year because of small gaps in their systems.
While a short training may not leave you making $10k today just in 90-min, my goal is to help identify for each of you what your specific gaps or needs are so you’re on your way there. And at the end of it, there will be space to book a strategy call to dive specifically into a roadmap that will get your business there quickly.
The future of birth work depends on doulas being able to build sustainable practices.
