Medi-Cal Doula Business Accelerator
Build, Optimize & Elevate Your Medi-Cal Doula Practice
A high-touch mentorship for doulas who want consistent clients, confident billing, clean systems, strong boundaries, and a sustainable practice that actually supports you.
Whether you're just getting credentialed or ready to grow into $5k–$10k months part-time, this program gives you the real tools, guidance, and emotional support you need — from someone who truly understands Medi-Cal, doula work, and the realities of this profession.
Build the practice you deserve, with clarity, confidence, and support at every step.
You’re a gifted doula. You shouldn’t have to struggle to run your business.
You came into birth work because you’re here to serve women, families, and the sacred threshold of birth. Not because you wanted to:
Navigate billing codes alone
Spend hours writing documentation
Figure out Medi-Cal credentialing in the dark
Chase down clients
Worry about missing claims
Feel overwhelmed by scheduling
Doubt your boundaries
Or wonder if you’ll get paid this month
None of this is your fault.
The birth world teaches the art of support — but not the structure behind a sustainable business.
And yet…
You deserve to earn well for the work you do.
You deserve clear systems.
You deserve a business that supports your nervous system, not drains it.
You deserve to be fully booked with aligned clients.
And you deserve a revenue rhythm that feels stable, grounded, and abundant.
That’s exactly what this accelerator gives you.
DOULA BUSINESS ACCELERATOR
DOULA BUSINESS ACCELERATOR
Medi-Cal reimbursement is one of the most generous in the country. When you’re credentialed and using the full package of visits, you can be reimbursed up to $4,600 per client.
That means:
Two clients more than cover your full investment in this program.
Three clients more than cover the extended track.
With consistency, this path can grow into a six-figure business — not overnight, but steadily, sustainably.
I don’t promise outcomes. But I do know this: if you do the work, I’ll walk beside you every step, showing you the pathways that make it possible.
The Possibility
Accelerator for Newly Credentialed Doula:
Build + Launch (6–7 months)
Ideal For: Newly credentialed doulas or those preparing for credentialing who want strong foundations, organized systems, and consistent client flow.
Monthly Calls: 3 calls/month focusing on strategy, systems, and implementation.
Email Support: Email support (M–F) for questions, troubleshooting, and accountability.
Billing Review: Monthly billing review and reconciliation to refine denials and ensure all visits are submitted and paid.
Backend Systems: Done-with-you backend buildout:– Templates– Systems– Intake workflows– Visit documentation– Medi-Cal–compliant charting– Boundaries & scheduling structure
Marketing Support: Messaging– Brand refinement– Content review– Story highlight templates– Reel prompts– Community engagement strategy
Lead Generation: Insurance directories– IG optimization– Paid advertising– Content strategy– Local referrals (pregnancy centers, WIC, clinics, practitioners)
Marketing Support: Messaging– Brand refinement– Content review– Story highlight templates– Reel prompts– Community engagement strategy
Revenue & Pricing: Revenue forecasting and KPI tracking for predictable income.
Hiring & Delegation: Support hiring a 5–10 hr/week VA once income is stabilized.
Emotional & Energetic Support: Burnout prevention, nervous system boundaries, and doula-specific mindset support.
Primary Promise: A strong foundation, refined systems, and consistent client flow.
Price:
Accelerator for Experienced Doula
(5 months)
Ideal for: Experienced doulas who have been billing Medi-Cal for 6+ months and want refinement, optimization, and more consistent revenue.
Monthly calls: 3 calls/month focused on deep strategic expansion and refinement.
Email Support: Structured, supportive email access for questions, scripts, and troubleshooting.
Billing Review: Monthly billing review and reconciliation to catch missed claims and increase revenue.
Backend systems overhaul: Client flow audit– Documentation refinement– Updated templates– Charting structure– Scheduling optimization– Messaging scripts
Marketing Support: Content themes– Messaging refinement– Highlight structure– Visibility upgrades– Referral strategy
Lead Generation: Online and local lead generation– IG, website, and paid advertising– Story highlight structure– Referral strategy
Revenue and Pricing: Pricing strategy and revenue modeling to find your most sustainable caseload.
Hiring and Delegation: Support hiring a 5–10 hr/week VA to delegate admin immediately.
Emotional Support: Sustainability through boundaries and nervous system protection.
Primary Promise: A streamlined, elevated business that is consistent, profitable, and sustainable.
Price:
Note: Who the Experienced Doula Tier Is For (Deep Dive)
This tier is for doulas already billing Medi-Cal who want to refine, organize, and elevate.
You’re a great fit if:
You’ve been billing for 6+ months
You’ve supported multiple clients
Your backend feels messy or inefficient
Your billing isn’t as clean or consistent as it should be
You want steadier referrals and clients who use all their visits
You’re ready if you want:
Stronger systems and clearer structure
A smoother, more professional client experience
Higher revenue without more work
Mentorship from someone fluent in Medi-Cal billing
More clarity, ease, and sustainable boundaries
This is the container that takes you from “doing fine” to running a clean, streamlined, thriving practice.
Credentialing Add-Ons:
Credentialing checklist
45-minute strategy call
30-minute follow-up call
Email support for basic credentialing questions
Payment Options:
Pay-in-Full
The most cost-effective option. May include a discounted rate of {amount}.
Can be paid via:
• ACH /
• TransferWise
• Credit or debit card (small processing fee applies)
Monthly Payment Plan
A flexible payment plan processed through []
Small processing fees may apply depending on the payment method.
Payment methods accepted:
• Debit or credit card
• ACH
• Affirm or Klarna also available
The 6-Phase Signature Framework
The step-by-step journey inside both Tier 1 and Tier 2.
Each phase adapts to your level of experience, but the transformation path is the same: a complete, structured mentorship that guides you from foundation to expansion. This isn’t a course — it’s a full-funnel, done-with-you mentorship with support at every stage.
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PHASE 1 — Orientation & Foundations
Cleanup your backend • Clarify your systems • Align your goals • audit your business • clarify your role • stabilize your weekly rhythm • set healthy boundaries • organize your business essentials.
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PHASE 2 — Systems, Structure & Client Flow Buildout
Create or refine your entire backend: forms, documentation, scripts, communication flows, scheduling, boundaries, client journey, templates.
This phase saves you dozens of hours/month — forever.
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PHASE 3 — Billing Mastery & Compliance
Build a clean, confident, efficient billing system:
coding, submission, reconciliation, denial correction, monthly review (deadline-based), KPI tracking, audit safety.Most doulas recover $2,000–$5,000+ in missed or incorrect claims.
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PHASE 4 — Marketing, Messaging & Visibility
Find your voice • strengthen your brand • STOP “posting randomly” • create a clear presence • open the doors for aligned Medi-Cal clients.
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PHASE 5 — Lead Generation & Community Rooting
Establish consistent referrals through:
local partners • directories • ethical Medi-Cal marketing • OB/midwife relationships • WIC clinics • pregnancy orgs • IG strategies • Paid advertisements• seasonal planning.This creates predictable monthly clients.
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PHASE 6 — Expansion, Capacity, Team & Sustainability
Simplify your caseload • stabilize income • hire a VA • delegate confidently • protect your energy • maintain boundaries • build a business that supports your life.
This is the phase where doulas finally breathe.
The Results You Walk Away With…
✔ Confident, organized billing and clean documentation that save you thousands and create a smooth client journey (prenatal → birth → postpartum).
✔ Predictable monthly income, a sustainable caseload, and consistent client flow (even 2 Medi-Cal clients/month can generate ~$9,000).
✔ Streamlined systems, smoother workflows, strong boundaries, and aligned marketing — giving you more time, energy, and self-trust.
✔ Clear contracts and intake processes that make clients feel supported, safe, and informed.
✔ Strong community partnerships that bring in referrals from real relationships, not just directory listings.
✔ The stability to offer community support while still caring for your own family, and the confidence of fully living your calling—not just hoping it’s possible.
What Makes This Mentorship Different…
✔ Built by someone who actually does Medi-Cal billing
✔ Integrates womb health, postpartum wisdom & functional hormonal insight
✔ Rooted in nervous system support
✔ Grounded, feminine, strategic business mentorship
✔ Focused on sustainability — not hustle
✔ Detailed, practical, step-by-step guidance
✔ Real templates, real systems, real structure — not vague advice
✔ One-on-one support tailored to exactly where you are
This is not a “business coach” program.
It’s a done-with-you professional mentorship grounded in real doula experience and functional women’s health.
