Medi-Cal Doula Business Accelerator
Build, Optimize & Elevate Your Medi-Cal Doula Practice
A high-touch mentorship for doulas who want consistent clients, confident billing, clean systems, strong boundaries, and a sustainable practice that actually supports you.
Whether you're just getting credentialed or ready to grow into $5k–$10k months part-time, this program gives you the real tools, guidance, and emotional support you need — from someone who truly understands Medi-Cal, doula work, and the realities of this profession.
Build the practice you deserve, with clarity, confidence, and support at every step.
You’re a gifted doula. You shouldn’t have to struggle to run your business.
You came into birth work because you’re here to serve women, families, and the sacred threshold of birth. Not because you wanted to:
Navigate billing codes alone
Spend hours writing documentation
Figure out Medi-Cal credentialing in the dark
Chase down clients
Worry about missing claims
Feel overwhelmed by scheduling
Doubt your boundaries
Or wonder if you’ll get paid this month
None of this is your fault.
The birth world teaches the art of support — but not the structure behind a sustainable business.
And yet…
You deserve to earn well for the work you do.
You deserve clear systems.
You deserve a business that supports your nervous system, not drains it.
You deserve to be fully booked with aligned clients.
And you deserve a revenue rhythm that feels stable, grounded, and abundant.
That’s exactly what this accelerator gives you.
DOULA BUSINESS ACCELERATOR
DOULA BUSINESS ACCELERATOR
Medi-Cal reimbursement is one of the most generous in the country. When you’re credentialed and using the full package of visits, you can be reimbursed up to $4,600 per client.
That means:
Two clients more than cover your full investment in this program.
Three clients more than cover the extended track.
With consistency, this path can grow into a six-figure business — not overnight, but steadily, sustainably.
I don’t promise outcomes. But I do know this: if you do the work, I’ll walk beside you every step, showing you the pathways that make it possible.
The Possibility
Accelerator for Newly Credentialed Doula:
Build + Launch (6 months)
Ideal For: Newly credentialed doulas or those preparing for credentialing who want strong foundations, organized systems, and consistent client flow.
Monthly Calls: 3 calls/month focusing on strategy, systems, and implementation.
Email Support: Email support (M–F) for questions, troubleshooting, and accountability.
Backend Systems: Done-with-you backend buildout:– Templates– Systems– Intake workflows– Visit documentation– Medi-Cal–compliant charting– Boundaries & scheduling structure
Marketing Support: Messaging– Brand refinement– Content and Copywriting Guidance
Billing Guidance: How to bill and get the majority of your visits paid in full - or to find a billing partner that takes much less than the rest if you choose not to bill yourself.
Lead Generation: Insurance directories– IG optimization– Paid advertising– Content strategy– Local referrals (pregnancy centers, WIC, clinics, practitioners)
Revenue & Pricing: Revenue forecasting and KPI tracking for predictable income.
Hiring & Delegation Guidance: Support hiring a 5–10 hr/week VA once income is stabilized.
Emotional & Energetic Support: Burnout prevention, nervous system boundaries, and doula-specific mindset support.
Bonus: Billing Review: Monthly billing review and reconciliation to refine denials and ensure all visits are submitted and paid.
Payment Options:
In house payment plan option - $1,460/mo for 7 months
Extended payment plans are possible with a delayed start.
Pay in Full Discount - $8,990 (saves $1,230 off the payment plan) when paid via Wise or another transfer option.
Credit card option with 3% card processing fee.
Discount when using Cherry for payment plan options - $9,350 (saves $870 off the in-house plan). 0% options up to 12 months, but payment plan options up to 48 months and as low as $250/mo.
Accelerator for Experienced Doula
(5 months)
Ideal for: Experienced doulas who have been billing Medi-Cal for 6+ months and want refinement, optimization, and more consistent revenue.
Monthly calls: 3 calls/month focused on deep strategic expansion and refinement.
Email Support: Structured, supportive email access for questions, scripts, and troubleshooting.
Billing Review: Monthly billing review and reconciliation to catch missed claims and increase revenue.
Backend systems overhaul: Client flow audit– Documentation refinement– Updated templates– Charting structure– Scheduling optimization– Messaging scripts
Marketing Support: Content themes– Messaging refinement– Highlight structure– Visibility upgrades– Referral strategy
Lead Generation: Online and local lead generation– IG, website, and paid advertising– Story highlight structure– Referral strategy
Revenue and Pricing: Pricing strategy and revenue modeling to find your most sustainable caseload.
Hiring and Delegation: Support hiring a 5–10 hr/week VA to delegate admin immediately.
Emotional Support: Sustainability through boundaries and nervous system protection.
Primary Intention: A streamlined, elevated business that is consistent, profitable, and sustainable.
Note: Who the Experienced Doula Tier Is For (Deep Dive)
This tier is for doulas already billing Medi-Cal who want to refine, organize, and elevate.
You’re a great fit if:
You’ve been billing for 6+ months
You’ve supported multiple clients
Your backend feels messy or inefficient
Your billing isn’t as clean or consistent as it should be
You want steadier referrals and clients who use all their visits and to be able to get a few clients whenever your caseload is getting low
You’re ready if you want:
Stronger systems and clearer structure
A smoother, more professional client experience
Higher revenue without more work
Mentorship from someone fluent in Medi-Cal billing
More clarity, ease, and sustainable boundaries
This is the container that takes you from “doing fine” to running a clean, streamlined, thriving practice.
Payment Options:
In house payment plan option - $1,460/mo for 6 months
Extended payment plans are possible with a delayed start.
Pay in Full Discount - $7,700 (saves $1,060 off the payment plan) when paid via Wise or another transfer option.
Credit card option with 3% card processing fee.
Discount when using Cherry for payment plan options - $8,000 (saves $760 off the in-house plan). 0% options up to 12 months, but payment plan options up to 48 months and as low as $214/mo.
Extra Bonuses When you Decide in the Next Two Days:
I trust you and your intuition to know when something is right for you. To honor that and your commitment, when you enroll within two days, you’ll get these upgrades to your program:
Upgrade to Voxer support instead of only email between sessions: this allows us to bounce off more ideas, to give you support in real time, and connect via voice notes, video etc. This is something that has previously been added onto my mentorships for $700/mo on its own.
2 Bonus Strategy Sessions: These can be used after the end of your program, or if doing a delayed start, you can use these to start getting momentum right away to help get you new clients.
Results, Sustainability & Support Commitment
This Accelerator is designed to help you build a sustainable doula practice - not just sign a few clients and feel stuck again.
Our focus is on creating repeatable systems for outreach, referrals, onboarding, and independent billing so your practice can consistently support an average of ~2–4 clients per month, depending on your availability and how many clients you choose to take on.
This is a hands-on implementation program, not passive coaching. You will be actively guided in setting up real systems that support long-term client flow and income retention (including how to bill independently and keep more of your reimbursement rather than losing a percentage to agencies).
Because of the depth of mentorship and infrastructure provided, and the nature of birth work (which means you could sign a client, but not start working with them til later in the year), payment is for the program experience, systems, and support - not contingent on the timing of individual client bookings.
That said, I stand behind the process.
If you actively participate, attend our strategy calls, are willing and able to take clients during the duration of the program, and implement the key strategies taught and the assignments but do not reach at least three (3) confirmed clients with first visits scheduled by the end of the program, I will work closely with you for an additional month of support (and 3 more strategy sessions) at no extra cost to help you refine and fully implement your systems.
In practice, when the program is actively implemented, it is more likely that it will be way beyond 3, but that way you know I’m committed to help making this happen. The intention is to build a sustainable system that continues bringing in aligned clients month after month, for years to come, at a pace that supports your capacity and lifestyle. As well as to teach you to do your own billing so over time you can save way more than the investment in the program as compared to paying 17% to a group or agency.
The 6-Phase Signature Framework
The step-by-step journey inside both Tier 1 and Tier 2.
Each phase adapts to your level of experience, but the transformation path is the same: a complete, structured mentorship that guides you from foundation to expansion. This isn’t a course — it’s a full-funnel, done-with-you mentorship with support at every stage.
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PHASE 1 — Orientation & Foundations
Cleanup your backend • Clarify your systems • Align your goals • audit your business • clarify your role • stabilize your weekly rhythm • set healthy boundaries • organize your business essentials.
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PHASE 2 — Systems, Structure & Client Flow Buildout
Create or refine your entire backend: forms, documentation, scripts, communication flows, scheduling, boundaries, client journey, templates.
This phase saves you dozens of hours/month — forever.
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PHASE 3 — Billing Mastery & Compliance
Build a clean, confident, efficient billing system:
coding, submission, reconciliation, denial correction, monthly review (deadline-based), KPI tracking, audit safety.Most doulas recover $2,000–$5,000+ in missed or incorrect claims.
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PHASE 4 — Marketing, Messaging & Visibility
Find your voice • strengthen your brand • STOP “posting randomly” • create a clear presence • open the doors for aligned Medi-Cal clients.
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PHASE 5 — Lead Generation & Community Rooting
Establish consistent referrals through:
local partners • directories • ethical Medi-Cal marketing • OB/midwife relationships • WIC clinics • pregnancy orgs • IG strategies • Paid advertisements• seasonal planning.This creates predictable monthly clients.
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PHASE 6 — Expansion, Capacity, Team & Sustainability
Simplify your caseload • stabilize income • hire a VA • delegate confidently • protect your energy • maintain boundaries • build a business that supports your life.
This is the phase where doulas finally breathe.
The Reality of What this Can Look Like
✔ Confident, organized billing and clean documentation that save you thousands and create a smooth client journey (prenatal → birth → postpartum).
✔ Predictable monthly income, a sustainable caseload, and consistent client flow (even 2 Medi-Cal clients/month can generate ~$9,000).
✔ Streamlined systems, smoother workflows, strong boundaries, and aligned marketing — giving you more time, energy, and self-trust.
✔ Clear contracts and intake processes that make clients feel supported, safe, and informed.
✔ Strong community partnerships that bring in referrals from real relationships, not just directory listings.
✔ The stability to offer community support while still caring for your own family, and the confidence of fully living your calling—not just hoping it’s possible.
Results are individual based on implementation and can’t be guaranteed.
What Makes This Mentorship Different…
✔ Built by someone who actually does Medi-Cal billing
✔ Integrates womb health, postpartum wisdom & functional hormonal insight
✔ Rooted in nervous system support
✔ Grounded, feminine, strategic business mentorship
✔ Focused on sustainability — not hustle
✔ Detailed, practical, step-by-step guidance
✔ Real templates, real systems, real structure — not vague advice
✔ One-on-one support tailored to exactly where you are
This is not a “business coach” program.
It’s a done-with-you professional mentorship grounded in real doula experience and functional women’s health.
Why Learn From Me
I’ve been a holistic practitioner and business owner since 2019, with a background in somatic work and functional medicine. When Medi-Cal began covering doula services, I brought the same grounded, systems-based approach into my own practice — and within the first few weeks, I was able to support 10 clients through Medi-Cal.
At first, I assumed that kind of traction was typical. Over time, I realized it wasn’t. Many doulas around me were struggling to find clients, navigate systems, and sustain their practices, even while doing deeply meaningful work.
Alongside my clinical work, I spent over five years with a multi-million-dollar business coaching company, where I directionally closed over $1,000,000 in sales and supported practitioners with strategy, systems, and implementation. That experience showed me how transformative clear, realistic guidance can be.
Outside of work, I’ve always been known as someone resourceful and scrappy — the person friends come to when they’re trying to create more income or use existing systems in ways that feel supportive rather than overwhelming. I genuinely love helping people see what’s possible.
This accelerator brings all of that together — my lived experience as a Medi-Cal doula, my background in holistic practice, and my training in business strategy — to help doulas grow sustainable practices with clear systems, steady referrals, and the capacity to focus on serving their clients with presence and care.